Freelance Side Quests
As Braeden worked full-time in marketing roles, he had a few hours left to dedicate to these small business freelance marketing side quests.
Anansi CoNTENT AGENCY
The quest: Become a kick-butt copy writer in a remote agency providing website copy and marketing strategy to SMEs.
Along-the-way: Followed Anansi’s copywriting process and worked with web design partners to complete full website writing projects in 4-10 weeks. This involved creating brand anchors (vision, mission, audience, messaging), etc. as well as foundation copy for new websites.
The conclusion: Completed 5 projects over the course of 8 months. Bringing new SEO and strategic-laden copy to the internet.
Some gems:
Desert Sounds Performing Arts - Web Copy
AZ Quality Solutions (QC Service) - Web Copy
Bridge Church - Web Copy
Suzanne Harrison - Web Copy, Blogs, Case Studies
ALARy TECHNOLOGIES
The quest: As Apple repair shop, Alary, grew its service offerings to include B2B Managed IT Services. A new brand and copy was needed to communicate the value and benefits of the service.
Along-the-way: Braeden hosted interviews with the owner to determine new brand, values, audience and messaging. Braeden created new landing pages on the Alary website improving SEO and outlining this new offering for potential customers.
Conclusion: New pages were published. The project went so well, Braeden was hired as a part-time business development rep for the company. Where he put his messaging to use in creating outreach strategy for the new service.
Some gems:
AlaryStart Landing Page
AlaryCare Landing Page
SPacious Mind Counselling
The quest: One of Braeden’s improv friends was starting a new therapy practice in Guelph, ON. The goal was to build a brand and increase referrals to grow the practice.
Along-the-way: Braeden worked with the owner to develop key messaging and values associated with the business. They got to work brainstorming social media content and ads to start spreading the word. Working with a Google Ads expert, we expanded ads and increased web traffic by thousands of monthly visitors.
The Conclusion: After 3 years of coaching, consulting and consistency, Spacious Mind Counselling ranks number one on Google for “therapists in Guelph” among other keywords. The practice has grown to over a dozen therapists. And well… this one worked out pretty well.
Some gems:
Spacious Mind Counselling - Web Copy
ADHD Counselling for Adults - Landing Page
Racial Trauma Therapy - Landing Page
Changing Tides Counselling
The quest: Similar to the last one, a therapist was starting a new family therapy and social work practice in Guelph and wanted growth, more therapists and more brand recognition.
Along-the-way: We developed core values, key messaging, and branding documentation to guide the process. Much like the last project, we used this guide to create a new website, improve the booking process, and then create ad strategies around getting appointments.
The Conclusion: Changing Tides went from not ranking at all to now page two for family therapists in Guelph. Monthly website traffic has increased by over 300% since the start of the project. The practice has grown from one therapist to ten in two years. Braeden reveled in the fact they know what they’re doing when it comes to SEO.
Some Gems:
Changing Tides Counselling - Web Copy
